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Availablility Heuristics
By Dominic Wood
Human beings suffer from an interesting cognitive phenomenon known as Availability Heuristics. This is the tendency to allow the apparent strength or weight of past events to dictate one's regard of future events, This can also be the result of injecting false events (imagining them) or suggestive advertising from mass media. A good example of Availability Heuristics is when one considers stock exchange investors and how they react to the highs and lows of the stock exchange!
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Contributor's Note
There's some more information and examples of this phenomenon just by going to Wikipedia..
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PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
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The copyright for this content entitled "Availablility Heuristics" has been specified by the contributor as:
Public Domain
The copyright for this content has been relinquished by the author. The content may be used freely by anyone.
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